Tourism Committee February 2023 Update

Tourism Committee February 2023 Update

Author: Christina Petit, Visit Post Falls Grant Administrator

2021-2022 Grant Marketing Recap

  • Completed a new fully branded website – There’s more to Explore. Post Fall Idaho
  • Redesigned Activity Guide from 4 pages to 16 with maps, suggested itineraries, and more tourism partners highlighted. Distributed 20,000 copies throughout Boise, Yakima, Sandpoint, Vancouver, and Boardman. All sites were out by September.
  • Hosted Alice Adventures for a weekend in Post Falls. She posted a blog, a video, and several social media posts. The video can be seen here
  • Successful Spring, Summer, and Winter Campaigns ran in the Seattle Metro Area
  • Like Media began Facebook, Instagram, and Blog Posts in August and this will continue on
  • Advertised in Outdoor NW, Northwest Travel and Life, and the Idaho State Travel Guide
  • Secured new Post Falls photo and video assets
  • Collaborated with the Tails Foundation to add a Traveling with Pets information for Post Falls See that site here

2022-2023 Grant Marketing Budget Review

  • Post Falls received the highest grant this year for a total of $120,200 to spend marketing tourism in Post Falls
  • Need $15,025 in Cash Match from Tourism Partners to complete the grant
  • Commitments were made by some partners during the meeting
  • Reviewed each of the budget buckets and discussed how to allocate funds

2023 Marketing Campaign Discussion

  • A discussion was held on how Post Falls Tourism partners can collaborate with one another
  • Discussed adding golf course marketing now that we have 3 Golf Partners
  • Discussed signage needs for both tourism and historical partners. It was discovered in the meeting that a citywide review and plan are needed. Visit Post Falls will champion those efforts for partners
  • Asked tourism partners to tag @visitpostfalls #visitpostfalla #thingstodopostfalls to help us promote
  • Requested quality photos from partners that we can use to promote their businesses

What to submit in the 2023-2024 Grant

  • Asked partners to share where they advertise so that we can enhance what they are doing
  • Talked about creating some new events or programs that involve multiple partners
  • Discussed helping fund signage for attractions if necessary
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