Tourism Committee February 2023 Update
Author: Christina Petit, Visit Post Falls Grant Administrator
2021-2022 Grant Marketing Recap
- Completed a new fully branded website – There’s more to Explore. Post Fall Idaho www.visitpostfalls.org
- Redesigned Activity Guide from 4 pages to 16 with maps, suggested itineraries, and more tourism partners highlighted. Distributed 20,000 copies throughout Boise, Yakima, Sandpoint, Vancouver, and Boardman. All sites were out by September.
- Hosted Alice Adventures for a weekend in Post Falls. She posted a blog, a video, and several social media posts. The video can be seen here https://alicesadventuresonearth.com/post-falls-idaho-an-outdoor-and-food-lovers-paradise/
- Successful Spring, Summer, and Winter Campaigns ran in the Seattle Metro Area
- Like Media began Facebook, Instagram, and Blog Posts in August and this will continue on
- Advertised in Outdoor NW, Northwest Travel and Life, and the Idaho State Travel Guide
- Secured new Post Falls photo and video assets
- Collaborated with the Tails Foundation to add a Traveling with Pets information for Post Falls See that site here http://www.tailsfoundationinc.com/traveling-with-pets.html
2022-2023 Grant Marketing Budget Review
- Post Falls received the highest grant this year for a total of $120,200 to spend marketing tourism in Post Falls
- Need $15,025 in Cash Match from Tourism Partners to complete the grant
- Commitments were made by some partners during the meeting
- Reviewed each of the budget buckets and discussed how to allocate funds
2023 Marketing Campaign Discussion
- A discussion was held on how Post Falls Tourism partners can collaborate with one another
- Discussed adding golf course marketing now that we have 3 Golf Partners
- Discussed signage needs for both tourism and historical partners. It was discovered in the meeting that a citywide review and plan are needed. Visit Post Falls will champion those efforts for partners
- Asked tourism partners to tag @visitpostfalls #visitpostfalla #thingstodopostfalls to help us promote
- Requested quality photos from partners that we can use to promote their businesses
What to submit in the 2023-2024 Grant
- Asked partners to share where they advertise so that we can enhance what they are doing
- Talked about creating some new events or programs that involve multiple partners
- Discussed helping fund signage for attractions if necessary